The story

ASME is a contemporary knitwear brand established in 2024 by Emma Jethwa. Focusing on premium yarns, traditional stitches, and contemporary silhouettes, the brand combines playful design with approachable luxury to create timeless identity pieces. Existing at the intersection of art, fashion and function - bold in colour, refined in form, and grounded in the silent power of the handmade. Each piece is crafted responsibly on the West coast of Ireland, through a pure process: no waste, no compromise - just raw material, deep knowledge, and instinctive design.

ASME collections explore the traditions of Emma Jethwa’s Anglo Indian heritage with a commitment to slow and sustainable fashion, using certified yarns and responsible trade in all made to order and direct pieces.

Before launching ASME, Emma Jethwa led knitwear design at Chloe, Burberry, JW Anderson and more recently Wales Bonner and Martine Rose.